Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Japan, the second largest music market after the United States, has a massive K-Pop following. i can't read korean Following them, there are 35% of the respondents believe K-pop is time-consuming. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. In addition, regardless of the fans demographic such as religion . Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. account, CJ, says that there is a team of seven people who run the BTS on Billboard! Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. If you are an admin, please authenticate by logging in again. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. There was some surprises like Loona's female count being so high, 70% is really high for girl group. Finally, heres come the end of this writing. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Here for the Music. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. 1. Register in seconds and access exclusive features. As a Premium user you get access to the detailed source references and background information about this statistic. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. Five Kpop Games You Can Download & Play on PC for Free During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. K-Pop Activism and U.S. Politics, Explained - Vulture It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. Business opportunities soon followed. You need a Statista Account for unlimited access. It's easy! Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Positive Psychosocial Outcomes and Fanship in K-Pop Fans: A Social Korean Foundation for International Cultural Exchange. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. All Rights Reserved. This is a short 5-question survey about the demographics of members of the K- Pop fandom. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. Engagement performance compares an artist's performance to other artists who have the same reach. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. K-pop has always been associated with complex videos and memorable visuals. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Age And Gender Demographics Of K-Pop Girl Group Listeners In South Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. It isn't just BTS fans who are this passionate. They have no real life knowledge so they just believe and go hard for anything. (February 25, 2020). just 24% belonged to that demographic when tickets to the Map of . K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Korean Foundation for International Cultural Exchange. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. A Medium publication sharing concepts, ideas and codes. However, Africa is completely ignored in the discussion. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. K-Pop's wide appeal across Asia is due to several factors. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. However, EXO was shown to have the highest percentage of males (9.3%). (February 14, 2022). Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. But there are two acts, both K-pop, who leave the rest in the dust. Spanish tracks and collaborated with local artists. Even some of the adults are just annoying because they like to argue about everything. The Civic Hijinks of K-pop's Super Fans | by wishcrys | Data & Society Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. You only have access to basic statistics. How K-Pop Helped Fuel Thailand's Political Awakening - Vice Please create an employee account to be able to mark statistics as favorites. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. These trends are unsurprising for several reasons. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. ?Click to watch my newest video!https://www.youtube.com/. [Price List], 5 Steps For Sending The Perfect Demo Submission. Positive Psychosocial Outcomes and Fanship in K-Pop Fans: A - PubMed
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