Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. Do you need a motorsport proposal template? Racing Mentor Though my experience was generally limited, I never saw ANY return from any of it. Present the benefits you offer clearly and simply. Sample Automotive Sponsorship Proposal - 15+ IN PDF However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. Write down every possible attribute you can give to a sponsor. You have to convince a potential sponsor that YOU are the person who will work for them. Do not plead. How it REALLY works, what it really is, and how to get it. Make a list of every racing expense you incurred over the past season and tally the entries. Any accomplishments in racing you have achieved. In exchange anyone who donates gets their name on the car for the event. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. How invested will they be in the sponsorship's success. We would like to pick up sponsors for our US Legends race car. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. E@!Euq[dIV%ehJQ5$ Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. In the industry this is known as "activating" the sponsorship. %PDF-1.4 % Offering hospitality and a TV audience isnt enough. Look for brands that are actively trying to promote themselves and look at how you can add to that. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Get involved in relevant discussions around motorsport and your niche. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Once youve found the business youd like to approach, think about what their goals are. The cover page should include the details of the potential client and your details. Do you have a special story? Posted on January 12, 2023 by admin. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. Leg Daddy Racing Sponsorship Proposal 1. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. Here's the real key: This marketing deck isn't about you, it's about them. PDF Proposal for Auto Racing Sponsorship - MOORESPEED If you have questions you think other race directors may know the answers to, or just want to chat about How to Get a Go-Kart Racing Sponsorship (Important - GoKartGuide Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. There is occasional TV coverage, but it isnt major. A business or group sponsors a racer, providing monetary support. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Dont let imposter syndrome get the best of you. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. Dont just approach motorsport press for coverage. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. Racing & Sponsorships - Valvoline This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Race Car Sponsorship Proposal Template - Gunnigle2020.com to see that back in extra sales. endobj Businesses who sponsor drivers will pay money or provide free (or more likely. A short biography about you. Drag Racing Sponsorship Proposal Template - Get Free Templates For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. You and any potential sponsors need to work together to achieve what you both need. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. stream The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. %%EOF Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. You have to sponsor me because my car always gets 100 likes on social media. All forms provided by US Legal Forms, the nations leading legal forms publisher. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. And you can use it to find sponsors for your event through our Sponsor Finder tool. Your almost there! Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Agree 10.48% xref The Complete Guide to Motorsport Sponsorship - Racing Mentor re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. As a racing driver you are focused, talented and ambitious in something you love to do . Racing is an expensive sport that requires investment and sponsorship. . Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Itll be the basis for everything you post on social media, how you write race reports, and more. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. Race Directors Hub. All sponsors are encouraged to attend racing events. The prototype race car is to be evaluated for its potential . If you are looking for racing sponsorship proposals, you are at the right place. 0000054541 00000 n Free Sponsorship Proposal Template Luxury 10 Best Of Racing Sponsorship Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Racing Sponsorships. It takes only a couple of minutes. I think motorsports has become too commercial and that sponsorship interferes with good racing. . You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Write what the sponsor will get in return, working from the list you have prepared. Want to race with packed stands and screaming fans? The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. % Paramount Primary. 10+ Automotive Sponsorship Proposal Samples 1. This all comes down to value. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. This is how you present yourself as a racing driver and show your value to potential sponsors. Harvick has spent 23 seasons in the NASCAR Cup Series. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. Ask the sponsor for a specific amount of money. This is by far the most useful and engaging type of proposal and the kind the template will help you create. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. Don't ask yourself "How low should I go?" How to Get Sponsorship for Your Car Build: Pro Tips You need to show up to a potential sponsor with a persuasive, well thought out plan. 1. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Group outing packages can be set up for larger groups from your business or organization. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. Sponsorships help defray these costs. Sign it in a few clicks. Leg Daddy Racing Sponsorship Proposal - SlideShare How to Get a Motorsports Sponsorship| Little Power Shop The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Click on the fillable fields and add the required data. Include methods like cheque, e-transfer, PayPal, etc. This tool allows to fill out any PDF or Word document directly from your browser (no software . This will help you catch the decision makers eye but dont forget just how important content is in all this. Race Car Sponsorship Proposal Template - Drinkrawrepublic.com The template proposal sponsorship comes in A4 and US Letter size. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. Thanks, Hopeless Tuner. Are your posts in line with the companys current message? Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. But these features dont work alone. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Fast shipping, quality parts. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Print out the letter and mail it or hand-deliver it to the potential sponsor. You still need to be able to eloquently put your case across in writing. Modern-day motorsport sponsorship is all about standing out. Make sure you only provide brief details of everything in the cover letter. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. This is the part that actually attracts your potential sponsor. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. Take pictures of you, your team and your car. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. It's time to submit your sponsorship proposal. Organize the proposal in sections. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. Sponsorship Application. Argument template relies upon theory and the author's experience teaching this talent. Feel free to email jess@racingmentor.com. Download this 100 percentage editable presentation and get access to our highly . Consider yourself as a marketing agency pitching to a business. PDF Sponsorship Proposal For - Ricky McGough Racing Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. The racing team approaches a mid to high scale business organization asking them for sponsorship. One of the first things a prospective sponsor will do is check out your social media accounts. Once you get the sponsorship agreement wrapped up, the real work has only begun. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). However, getting more followers on Instagram can be challenging, especially with so much competition out there. This will be key in making sure theyre happy throughout the year. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. NHRA/National Dragster. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . This is a more simple document that tells your story. So I built it myself-Ferdinand Porsche. Sponsorship brings so much more than a logo on a car . The target marketing group for the race car is the non-professional weekend autocross racer. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. A picture of you in your race suit. What makes you different from any other person? Racing Sponsorship Proposal Template Expect serious, cutthroat competition with the higher stakes. 2011 Team Racing Sponsorship Proposal Our desire . So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Yet you can derive nearly all the same benefits. Sponsorship - K1 RaceGear Sponsorship proposal - Cowan Motorsports - Alto, MI Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. Instead, provide a general overview, such as "Parts alone last year cost $X.". Start by making a list of the businesses youd love to work with. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. These details usually include your name and contact details and the name and contact details of the potential sponsor. 0 The sponsorship package underpins the agreement fire your organization and your sponsor. Will they be seen as an innovator in their company if the sponsorship succeeds? How To Get Sponsors To Pay For Your Broke Ass To Go Racing - Jalopnik But there are two big things that help you find success. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. 0000055057 00000 n This will re-iterate facts about the event benefits, and features. Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Generic sponsorship proposals have little chance of convincing would-be benefactors. Fast Feb is back but its looking a little different for 2023! If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. It will be worth it. Are you going to help that business make more sales? Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. 3. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Strongly Agree 78.60%. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Of course you can. Think about those reasons you stand out. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Race Car Sponsorship Template - US Legal Forms %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? . Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. One of the biggest mistakes drivers make is getting too lost in their own heads. Until recently, this was called the Busch Grand National Series. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Available on your favorite podcast player. 17 Do's and Don'ts for Seeking Sponsorship - Crate Insider :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. How long you have been racing. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D There are plenty of people (often very young) who show up with that intent. Understand the sponsorship process first. Its a great thing to have but it will not help you secure sponsors on its own. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. The heart of your proposal lies in what you have for them. You can customize the colors to match your company's brand. Update your sponsor with reports on the work youve been doing for them. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Open the template in our online editing tool. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press.
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