), the execution of this ad just doesnt work. Budweiser reminded viewers that "better days are ahead" with its new Super Bowl commercial. Let the postgame quarterbacking begin. More from Ad Age: Gillette is back in the Super Bowl for first time in 16 years. Chevy/YouTube. If youre not already familiar with these characters, well, good luck making sense of this commercialwhich is a roundabout means for GM to promote its ambition to go all-electric (and, apparently, take over the world). Actor. More from Ad Age: Super Bowl ads show limited diversity and inclusion progress, Avocados From Mexicos Big Game spot is pure fun and silliness, packed with the snappy one-liners weve come to expect from the brand. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. What could possibly go wrong? Lets face it, the Super Bowl is a celebration of consumerism (and sometimes football), so within this context, Expedias spot promoting connection over capitalism has real stopping power. We dont have time to answer that nowwere looking for ways to use mayo to salvage our uneaten Game Day nachos and pizza. Er, actually, it was the Celebrity Bowl! Is this a commercial for a razor or a Disney movie? Now, in 2022, you need $6.5 million to air a 30-second spot: the most expensive average cost for a Super Bowl commercial in NFL history. This, apparently, is a cult compound for fans of Irish Spring deodorant soap, who subject their visitor to a forced cleansing ritual while chanting Cast thy smell away! Freshly bathed, our protagonist suddenly breaks out in dance, joining the others around the base of a giant, monolithic bottle of Irish Spring body washa clear sign that hes a weak-willed sheep and has unthinkingly surrendered his freedom just to fit in. Until now. Americas got a serious problem, and Im gonna get it off my chest. Cue the sight gag: The country great pulls a smartphone out of her bra and proceeds to tell us about 5G phones trapped on limited 5G networks. Tragic! This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). Were not sure why the Yum Brands chain is spending $7 million dissing its competition rather than promoting its own products, but were pretty certain one demographic will love this adTaco Bell franchisees. EV-il in GMs Super Bowl commercial, We love Kevin Hart. Who is this new device? queries the virtual assistant. Best and worst Super Bowl 2022 commercials | Ad Age The message is clear and smartly delivered: This is not your fathers Chevrolet. With its tagline, Well drive you happy, the brand seems to be accepting some responsibility for having triggered this womans crisis, but its obvious she was a basket case even before she encountered Carvana. Were not certain, but it successfully appeals to the sloth in us. Here are five of the top Super Bowl ads that have people talking: 1. Sadly, none of that amusing interplay figures in the final oh-so-self-aware Booking.com spot, which spends most of its 30 seconds apologizing for its uncreative name rather than pitching its service. Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. (Yo, Zeus! More from Ad Age: Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad. Opened in September 2020, SoFi Stadium is the home to both the Los Angeles Chargers and the Los Angeles Rams. Time to make more spacefor all of us. (Wait, wut?) Caddy: Yeah, really. Chelsea Ritschel. The ad includes Davidson getting tackled by, most appropriately, the former New England Patriots star linebacker: Jerod Mayo. Yeah, 2022 LeBron says. And, as they have done in recent years, many advertisers have already released their spots on social media in the days leading up to the big game between the Los Angeles Rams and the Cincinnati Bengals. Matthew McConaughey plays an astronaut in this disjointed Salesforce commercialand ends up sounding like neither an astronaut nor Matthew McConaughey, but a guy whos reciting a script written by committee. Paige Spiranac Joins Inside Edition for Super Bowl LVII The commercials -- which cost $6.5 . What is with this years b-to-b Super Bowl ads? Notably, the spot brings up FTX and what its for only in the last 10 seconds or so, which is merciful given how sick everyone is of hearing about crypto. Online used car marketplace Vroom packs a whole helluva lot into its Big Game spota mini musical that depicts one womans elation upon reading a message on her phone as she walks down a city street and realizes that Im finally gonna sell my car. Apparently shes in a neighborhood populated by nosy theater nerds, because suddenly everyone around her starts peppering her with questions (Was the buyer respectful?) while dancing and singing (Shes finally gonna sell her car!). The NFL promised a blockbuster ad this year, and weve been girding for a touchdown, given that the league leaked some intriguing details: Its spot would feature puppetry, CGI and an all-star slate of gridiron giants, including Walter Payton, Rob Gronkowski, Ray Lewis, Aaron Donald, Deion Sanders, Marshawn Lynch, Kyler Murray, Al Michaels and more. Next, we cut to a business owner assessing her inventory of candles. Super Bowl Sunday will be, per usual, jampacked with ads. Subscribe to Ad Age now for the latest industry news and analysis. Doritos changed how everyone looked at Super Bowl ads, when in 2007, it released the first ever consumer-created Super Bowl ad. Watch every 2022 Super Bowl commercial | EW.com It just makes me . All that said, this is Ad Ages annual Super Bowl Ad Review, so lets forget, for a moment, about the overarching trends and the bigger marketing lessons. You may unsubscribe at any time. Alexa: Top last years Amazon Super Bowl ad with Michael B. Jordan. Watch Every Super Bowl Commercial 2022 (Videos) - Parade: Entertainment The Kellogg School Super Bowl Advertising Review, an annual ranking from Northwestern University's business school, reported shortly after the game on Sunday that Reddit's commercial was among . Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). 'Please Sanction The Hell Out Of Flamin' Hot Doritos': Critics Blast Tolkien fans were in for a treat during the third quarter of the Super Bowl when Amazon released its first official trailer for its highly anticipated TV series, "The Lord of the Rings: The Rings of Power.". Clever, or too clever for its own good? Such a lost opportunity! Suddenly the adult is acting like a petulant child: You vultures! The priciest Super Bowl commercials will cost a record $7 million this year, according to NBC. Lindsay Rittenhouse Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. Doritos Dogs - Super Bowl 2016 Commercial. If Lovinger's reports are accurate, this is the most expensive Super Bowl commercial cost to date. 1:23. Check out our FAQ Page. This site uses cookies to provide you with a great user experience. Intuit has done some solid Big Game spots in the past, so we expected moreor at least more clarityfrom this spot. Evil, emphasis on the EV. The best and worst Super Bowl commercials of 2022: Coinbase wins Pringles, Lays, BMW, Planet Fitness, Hellmanns, Kia and Uber Eats were among the brands that shined during this years Big Game, More Super Bowl 2022 coverage from Ad Age, The top 5 most creative brand ideas you need to know about right now, Watch the newest commercials from Old Spice, Toyota, Ram Trucks and more, Toblerone is removing the Matterhorn from its packaging, Behind Clairols nostalgic partnership with Amazon Primes Daisy Jones & The Six, Super Bowl ads get another failing grade for director diversity, Meta introduces AI tool as chatbot interest grows, The final data on Super Bowl 2023 celebrity overkill: Datacenter Weekly, How Ulta Beauty is avoiding the de-influencing trend, Top 5 food and beverage marketing ideas to know about right now, Watch: Wieden+Kennedy global CEO on the agency's plans, new business across the industry and more, Apple should allow Lauren Fry to be more active in the industry than its other execs, advertisers say, How the pandemic damaged creativityand why remote work is only part of the problem, Watch all the Super Bowl 2022 commercials, The best and worst Super Bowl ads, reviewed, See all of Ad Age's 2022 Super Bowl news and analysis, Super Bowl ads show limited diversity and inclusion progress, Listen to music from Super Bowl 2022 commercials, Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys, Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, See the NFT cameo in Bud Light Nexts Super Bowl ad, Prank Bud Light Next website gets taken down, Listen to music from Super Bowl 2022 commercials, Super Bowl ads show limited diversity and inclusion progress, How Avocados From Mexico is using the Super Bowl to acquire first-party data, Zendaya sells seashells in Squarespaces Super Bowl commercial, Watch DraftKings daring Super Bowl commercial, Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys, Behind the Super Bowl electric vehicle ad blitz, Why the 2022 Super Bowl makes sense for travel brands, Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Inside Metas Super Bowl commercial for the metaverse, Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic makes Super Bowl debut with womens health message, See people eat all the wrong things in Uber Eats Super Bowl ad, Frito-Lay comes in hot with Cheetos-Doritos Super Bowl commercial, Watch: Caesars Sportsbook unveils its Super Bowl commercial, Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Morgan Freeman stars in Turkish Airlines Super Bowl spot, The social media power of Super Bowl commercial celebrities, Gillette is back in the Super Bowl for first time in 16 years, Another crypto brand enters Super BowleToro the latest in a crowded field, See Bud Lights Super Bowl ad starring Guy Fieri, Seth Rogen and Paul Rudd relive wild tales in Lays Super Bowl commercial, How crypto brands showed up in Super Bowl 2022, The Super Bowl has gone to the (robot) dogs with Kia and Sam Adams both plugging electric pooches, See Pringles Super Bowl ad featuring a determined snacker, Why Super Bowl viewers will see more health and wellness commercials, How COVID testing brand Cue put together a Super Bowl ad in 8 days, See Mike Myers play Dr.
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